Management
East Timor Trading Group is governed by Chairman of the Board and Founder Mr Sakib Awan. He leads a capable and passionate management committee consisting of five highly qualified, experienced and entrepreneurial executive managers, overseen by Chief Executive Officer Milena Pires, who runs the daily operations of East Timor Trading Group.
Sher Khan
Chief Executive Officer
Sher Khan is the Chief Executive Officer of East Timor Trading Group (ETTG), one of Timor-Leste’s largest and most diversified private sector organizations. Since joining ETTG in 2022, he has progressed through a number of leadership roles, including Commercial Director and Chief Operating Officer, before being appointed CEO in 2026. He also serves on the Board of several ETTG companies across distribution, hospitality, retail, and industrial development.
An alumnus of George Mason University in the United States, Sher has experience across sales, marketing, operations, and business transformation. Passionate about developing local talent and strengthening the private sector, he is committed to supporting Timor-Leste’s continued economic growth while building on ETTG’s long-standing legacy of service, partnership, and investment in the country.
Sadan Mirza
Chief Financial Officer
Mr Sadan Mirza is a seasoned finance and risk executive with a history of working with top banks in Pakistan. He is recognized for his accomplishments in cost reduction, revenue growth, and establishing strong controls. Sadan holds a Master of Business Administration degree in finance from the Institute of Business Administration (IBA) in Karachi. As CFO, he is tasked with structuring financing, managing treasury and risk, and implementing disciplined capital expenditure and leasing models.
Fajar Aziz
Head of Human Resources
Mr Fajar Aziz is a distinguished HR and Organizational Development executive with over 25 years of experience across multiple high-stakes industries, including FMCG, hospitality, financial services, and consulting, primarily within Indonesia and Timor-Leste.
His esteemed career includes C-suite leadership roles at prominent organizations such as PT Gudang Garam Tbk. Currently, he serves as Head of Human Resources at East Timor Trading Group, where he directs full-spectrum human capital strategy for this leading distribution firm.
He holds dual Master of Business Administration degrees in HR Management and International Business from the National University in San Diego, California in the United States.
Menin Rodrigues
Executive Officer
Mr Menin Rodrigues is an MBA-qualified marketing & communications professional with 45 years of experience spanning the corporate sector and entrepreneurship. He founded a marketing and communications company operating across Pakistan, advised Fortune 500 companies, and pioneered national conferences in four critical sectors of the economy, viz. telecommunications, energy, SMEs and microfinance. A recipient of the ITT Global Award for Communications Excellence (1987), he has served as an international consultant, Op-Ed writer, and is the author of six books. A long-standing contributor to the Archdiocese of Karachi, preserving heritage architecture, and archiving history. He relocated to Canada in 2016, where he continues his work in communications as advisor to ETTG.
John Diffenderfer
Management Coach
After a 38-year career with Eastman Kodak Company and Philip Morris International that saw him in various sales & marketing positions in 12 countries across Southeast Asia, Europe, the Middle East, Africa and Latin America, John joins ETT from Miami Beach, Florida, US.
As our Management Performance Coach, shaping the future, his experience with direct sales and distribution operations will guide ETT to the next level by ensuring principals the most extensive distribution network in East Timor, amplifying possibilities for brand success, while simultaneously tailoring company operations to align with future growth and economic realities.
Consultants to the Board
Ross Muir
Economic Development Advisor
David Longfield
Communications Advisor
Ross Muir is an advisor to the ETT Board on matters relating to economic development. He has a background of working with developing Asian economies and in Northern Australia. An economist by training, Ross brings extensive domestic and international government consultation and negotiation skills from his experience as director of various Asian aid programs for 20 years with AusAID. Before that, with DFAT, he served in Jakarta as an Australian diplomat. More recently, he was director of the Northern Territory Government’s growth planning unit and, later, a senior advisor in the taskforce that prepared the Australian Government’s 2015 white paper on developing northern Australia.
Through his company Longueville Media, David Longfield is a communications advisor to the ETT Board. His extensive experience in academic and corporate publishing and writing includes producing works for Clayton Utz Lawyers, Fujitsu, Microsoft, members of the Government of Timor-Leste, and Australia’s Department of Foreign Affairs and Trade. He helped to establish and then manage the publishing program for Australia’s Lowy Institute for International Policy.
